For Silt & Salt we made an elaborate page about Eva’s process. Clay, glaze, firing, each with a little transition. We had good photographs. We had good intentions. We had, it turns out, made an obstacle.
During testing, somebody looking for a bowl’s dimensions ended up in a story about the kiln. Somebody else thought the process page was the shop. The page was attractive enough that we initially tried to explain why they were using it incorrectly. This is usually a bad sign.
We removed the transitions, put dimensions beside the objects, and moved the short process notes into the collection pages where they answered actual questions. Two days of work disappeared from the site. Nothing important disappeared from the experience.
Fallow time does not make you immune to liking your own ideas too much. We have written that on the studio wall. In reasonably small letters, because there is other work to do.